The word “Da’wah” in Arabic simply means to invite to something. When it is used in conjunction with Islam it is understood to mean “Inviting to the Way of submission and surrender to Allah.”

Da’wah in Islam is actually an order from Allah in His Holy Qur’an in a number of places. Let us consider one:

• • “Kuntum khairan ummatin ukhrajat linaasi tawmaruna bil maruf wa tan anna anhil munkar.”
    You are the best of people raised up, for you call to all that is right and righteous and you forbid the evil, and you believe in Allah.
    [Qur'an 3:110]